RoleBrand Strategist · Content Director
BasedHouston, TX — Open to Relocate
Years15+ across media & healthcare
Open to director roles · 2026

Complex messages,
turned into content
that performs.

Fifteen years across national newsrooms and healthcare — from The New York Post and The Daily Beast to the LA Times and Houston Methodist. I build the content systems that move audiences, revenue, and executive reputations.

Download résumé ↓ See the work
The New York Post Us Weekly New York Daily News Daily Mail The Daily Beast Los Angeles Times Houston Methodist The New York Post Us Weekly New York Daily News Daily Mail The Daily Beast Los Angeles Times Houston Methodist
By the numbers · Career highlights
60M+
Page views generated through content strategies for Apple News, Flipboard & Yahoo
Daily Mail · 2019
212K+
Instagram audience grown through refined content pillars and streamlined production
The Daily Beast · 2019—2022
$200K+
In affiliate revenue generated in a 48-hour Prime Day campaign
Daily Mail · 2019
1M+
Views on short-form video; 40% lift in Gen Z engagement
LA Times · 2022—2023
Selected work · 04 case studies

How I bring strategy to life.

Four projects spanning healthcare, digital media, and brand strategy. Each one a different answer to the same question: how do you get people to pay attention to what actually matters?

01 / 04
Houston Methodist · 2024—Present

Shaping executive voice inside a complex health system

Exec Comms Editorial Strategy Public Relations

Senior Communications Specialist at Houston Methodist Baytown — a community hospital of 3,500+ employees within the Houston Methodist system. Shapes how leaders show up across internal messaging, public-facing content, and earned media: ghostwriting executive columns, editing Leading Medicine magazine, and managing cross-platform content strategy.

✦Regional earned media in ABC13, KHOU, and the Baytown Sun spotlighting key service lines
✦Lifted open rates & engagement on internal newsletters through strategic messaging
✦On-time editorial production of Leading Medicine across multiple service lines
✦Unified tone across system leadership, department heads, and marketing
Selected samples
Leading Medicine Spring/Summer 2025 cover — Knee Pain or Strain
Leading Medicine · Spring/Summer 2025
Leading Medicine Winter 2025 cover — Primary Care
Leading Medicine · Winter 2025
02 / 04
Los Angeles Times · 2022—2023

Modernizing a legacy newsroom for a short-form world

Platform Strategy Gen Z Growth Cross-Team Leadership

Deputy Social Media Editor leading real-time distribution across Instagram and Twitter during the Oscars, elections, and statewide crises. Built editorial workflows for a 400+ person newsroom, coached 50+ reporters on platform-native storytelling, and contributed social strategy to a Pulitzer Prize-winning newsroom initiative.

✦1M+ views from short-form video strategies launched from scratch
✦40% lift in Gen Z engagement post-strategy rollout
✦Coached 50+ reporters and editors on platform-native storytelling
✦Built cross-functional workflows connecting newsroom, design, product, and social
Selected samples
LA Times Instagram post featuring Jameela Jamil — highest-reach post
Highest-reach Instagram post · 2023
LA Times Instagram content performance grid showing top-performing posts
Top-performing content grid · LA Times
03 / 04
The Daily Beast · 2019—2022

From deputy to director — building a social operation that delivered

Multichannel Team Leadership Audience Growth

Promoted from Deputy to Director within one year — youngest in the role at the time. Directed social storytelling, content rollout, and brand voice across platforms for a bold, voice-driven newsroom. Launched one of the first influencer-driven news distribution strategies on Twitter and Facebook.

✦Grew Instagram by 212K+ through refined content pillars and streamlined production
✦Cross-platform podcast launches supported top-10 Apple rankings
✦Marketing campaigns consistently exceeded engagement benchmarks
✦Unified messaging across product, design, and editorial leadership
Selected samples
The New Abnormal podcast launch graphic — Molly Jong-Fast and Rick Wilson
The New Abnormal · Podcast launch
Daily Beast social post — Another Meghan Markle Aide Quits
High-traffic editorial post
04 / 04
Daily Mail · 2019

Turning platform growth into measurable revenue

Platform Revamp Affiliate Strategy Syndication

Audience Development Editor brought in to turn underperforming channels into revenue drivers. In five months: revamped Pinterest from the ground up, expanded syndication across Apple News, Yahoo, MSN, Flipboard, and SmartNews, and helped commerce build an affiliate campaign around Prime Day.

✦60M+ page views generated through tailored content for syndication partners
✦$200K+ in affiliate sales during a 48-hour Prime Day window
✦Significant Pinterest referral traffic growth post-relaunch
✦Syndicated content regularly ranked in top-performing site metrics
Selected sample
Daily Mail Pinterest profile — relaunched in 2019, now at 3.1M followers and 10M+ monthly views
Pinterest relaunch · Account revamped 2019
Earlier career · Where the foundation was built

A decade in New York newsrooms.

Before leading social operations at The Daily Beast and Los Angeles Times, I spent ten years inside some of the country's largest tabloid and lifestyle brands — learning how to write fast, think in audience, and make content work at scale.

2015—2018
New York Daily News
Head of Social Media
Led a six-person team covering real-time breaking news and viral content. Created the newsroom's first social media style guide and drove national pickup of political coverage by turning complex stories into viral social moments.
Built the playbook.
2014—2015
Us Weekly
Style & Beauty Writer
Produced 5–7 daily lifestyle and celebrity stories, blending SEO strategy with engaging storytelling. Covered red carpets and trend launches in real time.
Learned velocity.
2008—2014
The New York Post
Features Writer
Reported lifestyle, entertainment, and trend stories for NYPost.com and PageSix.com. Produced longform Sunday features and covered high-profile events including New York Fashion Week.
Where it all started.
About · The short version
Candace Amos
Candace Amos · Houston, TX

I started as a features writer at The New York Post in 2008 and spent the next decade learning how big newsrooms actually work — the velocity, the instincts, the unglamorous operations that turn ideas into audiences.

From there I ran social at New York Daily News, Daily Mail, The Daily Beast (promoted to Director within a year, youngest in the role at the time), and the Los Angeles Times. Along the way I helped drive 60M+ page views, grew Instagram audiences by six figures, generated $200K+ in a single 48-hour campaign, and contributed to a Pulitzer Prize-winning newsroom initiative.

In 2024 I made a deliberate pivot into healthcare communications at Houston Methodist Baytown — shaping executive voice for a 3,500-employee community hospital inside one of the country's largest health systems. The industries are different. The job is the same: take something complicated and make people care.

I'm looking for director-level roles where that instinct matters — communications, strategy, marketing, or chief-of-staff work inside mission-driven organizations.

Target roles

  • Director of Communications
  • Director of Strategy
  • Marketing Director
  • Chief of Staff

Industries

  • Healthcare
  • Media & Publishing
  • Technology
  • Mission-driven nonprofits
Résumé · Full work history

The long-form version.

Download PDF ↓

Candace Amos

Brand Strategy · Content Marketing · Executive Branding · Houston, TX

Versatile content marketing leader with a journalism background and proven success managing content teams, crafting high-performing marketing assets, and collaborating across departments. Experienced in creating B2B and B2C content for industries including healthcare, tech, and consumer sectors. Adept at managing client accounts, developing brand voice, and delivering editorial strategies that drive engagement.

Experience
Senior Communications Specialist · Houston Methodist
April 2024 – Present
  • Manage cross-platform content strategies, including marketing copy, web content, social media, and newsletters for senior leadership initiatives.
  • Lead small teams of writers and designers to deliver high-quality, client-facing content that aligns with marketing and organizational objectives.
  • Collaborate directly with executives and marketing teams to develop brand narratives and thought leadership campaigns, ensuring consistency across all channels.
  • Produce content that supports patient engagement, community outreach, and digital marketing goals, adapting voice and tone for varied audiences.
Deputy Social Media Editor · Los Angeles Times
Feb 2022 – Aug 2023
  • Led real-time content distribution for Instagram and Twitter during high-stakes events like elections and the Oscars, ensuring rapid, accurate coverage.
  • Built and optimized editorial workflows for a 400+ person newsroom, improving speed and cross-team collaboration.
  • Coached 50+ reporters and editors on platform-native storytelling, helping shift legacy processes toward modern content delivery.
  • Launched short-form video strategies that generated 1M+ views and increased Gen Z engagement by 40%.
  • Contributed to a Pulitzer Prize-winning newsroom initiative by crafting a multi-platform social media strategy.
Social Media Director · The Daily Beast
Sept 2019 – Jan 2022
  • Promoted from Deputy to Director within one year — youngest in the role at the time.
  • Directed all social storytelling, content rollout, and brand voice development across platforms for a bold, voice-driven newsroom.
  • Grew Instagram audience by 212K+ through refined content pillars and streamlined production.
  • Launched cross-platform promotions for flagship podcasts and newsletters, supporting top-10 Apple rankings.
  • Partnered with product, design, and editorial leads to unify messaging and elevate audience engagement.
Audience Development Editor · Daily Mail
Apr 2019 – Aug 2019
  • Generated 60M+ page views through tailored content strategies for Apple News, Flipboard, and Yahoo.
  • Revitalized Pinterest strategy, driving significant referral traffic through lifestyle content.
  • Created affiliate-driven content for Prime Day, generating $200K+ in sales in 48 hours.
Head of Social Media · New York Daily News
Apr 2015 – Jul 2018
  • Led a six-person team covering real-time breaking news and viral content strategy.
  • Created the newsroom's first social media style guide, aligning tone and voice across platforms.
  • Drove national pick-up of political coverage by transforming complex stories into viral social moments.
Style & Beauty Writer · Us Weekly
Jul 2014 – May 2015
  • Produced 5–7 daily lifestyle and celebrity stories, blending SEO strategy with engaging storytelling.
  • Covered red carpets and trend launches in real time, boosting engagement across platforms.
Features Writer · The New York Post
Sept 2008 – Jul 2014
  • Reported lifestyle, entertainment, and trend stories for NYPost.com and PageSix.com.
  • Produced longform Sunday features and covered high-profile events like New York Fashion Week.
Skills & tools
Core
Editorial Systems · Content Operations · AI-Enhanced Workflows · Newsletter Strategy · Media Relations · Team Coaching · Audience Development · Cross-Functional Collaboration · Brand Storytelling · Project Management
Platforms
ChatGPT · Claude · Perplexity · Asana · Trello · Buffer · Hootsuite · Adobe Creative Suite · Canva · Slack · Campaign Monitor
Education
Bachelor of Arts, English · Livingstone College
Let's talk · Contact

Let's connect.

Currently open to director-level roles in communications, strategy, marketing, and chief-of-staff work. Particularly interested in healthcare, media, tech, and mission-driven organizations.

candace.amos@gmail.com → LinkedIn ↗